All journeys
First release · 4-6 weeks

Release Your First Single

Turn one finished track into a release you can actually execute.

A practical release workflow that takes a finished track from rights cleanup to launch week and post-release review.

Signature planner

Build your release plan

Choose a date for real milestones, or start with the ideal relative timeline. Your progress stays on this device.

Confirm splits, credits, copyright basics, and publishing setup before upload.

Choose a distributor, release date, metadata, artwork, and platform profile checklist.

Build a simple promotion calendar that connects streaming, email, social, and follow-up.

What You Will Learn

  • Understand which release details should be settled before music goes to a distributor.
  • Learn how rights records, metadata, artwork, platform setup, and promotion timing connect.
  • Build a release rhythm you can repeat for the next single without starting from scratch.

What You Will Create

  • A release folder with final audio, artwork, metadata, credits, splits, and contributor contacts.
  • A distributor-ready release plan with date, platform profile tasks, pitching windows, and review dates.
  • A practical launch calendar covering owned audience, social posts, playlist outreach, and follow-up.

Accounts To Set Up

  • Distributor account
  • Spotify for Artists or equivalent platform profile
  • PRO writer account if you write or control the composition

Documents To Gather

  • Final WAV master and clean metadata
  • Cover artwork that meets distributor requirements
  • Split sheet or written contributor agreement
  • Release date, credits, ISRC/UPC plan, and payout details

Release Timeline Map

A simple view of how rights cleanup, delivery, launch, and review fit together across a single rollout.

1

Rights

Before the date

Splits, credits, ownership notes, and metadata are confirmed.

2

Delivery

4 to 6 weeks out

Audio, artwork, distributor setup, and artist profiles are ready.

3

Launch

2 to 4 weeks out

Fan messages, social posts, collaborator asks, and pitching are scheduled.

4

Review

1 to 4 weeks after

Streams, saves, follows, clicks, and timing notes shape the next release.

Pair this with the full learning path

The workflow is for execution. The learning path gives you the fundamentals behind each step.

Step 1 · Before choosing a release date

Prepare the rights

Make sure the song ownership, recording ownership, publishing setup, and contributor records are clear enough to release without creating payment or takedown problems later.

Milestone

Rights ready

Splits, credits, ownership notes, contributor contacts, and release metadata are stored in one place.

Actions

  • Confirm songwriter, producer, featured artist, and master ownership splits in writing.
  • Register or prepare the composition details you will need for PRO, MLC, and publishing administration.
  • Store ISRC, legal names, artist names, credits, and contributor contact details in one release folder.
Step 2 · 4-6 weeks before release

Set up the release

Pick a distributor and turn the finished track into a complete release package with clean metadata, final artwork, platform profiles, and enough runway for playlist pitching.

Milestone

Release package ready

Final audio, artwork, distributor settings, platform profile tasks, and release date are ready for upload.

Actions

  • Choose the distributor that fits your release frequency, payout needs, and catalog-control preferences.
  • Upload final audio, artwork, credits, genre, explicit tags, and release date with careful spelling.
  • Claim or update artist profiles before pitching or announcing the single.
Step 3 · 2-4 weeks before release

Plan the launch

Create a small but complete campaign that gives listeners multiple reasons to hear, save, share, and follow the song without turning the rollout into busywork.

Milestone

Launch plan ready

Your owned-audience message, social schedule, collaborator asks, and playlist pitches are prepared.

Actions

  • Create a short content calendar for teasers, release day, behind-the-scenes posts, and follow-up clips.
  • Prepare one owned-audience touchpoint such as an email, text list, Discord post, or direct fan message.
  • Pitch relevant playlists and collaborators with concise, specific context.
Step 4 · 1-4 weeks after release

Review and improve

Use early results to decide what to keep doing, what to stop, and what your next release should test.

Milestone

Review complete

Early results have been checked and the next release has one clear lesson to apply.

Actions

  • Check saves, follows, source of streams, playlist adds, email clicks, and content performance.
  • Compare actual rollout timing against the plan and note where lead time was too short.
  • Turn the lessons into the first draft of your next release workflow.

Practice This

  • Create a one-page release record for your next single with title, writers, producers, ISRC plan, UPC plan, credits, and payout contacts.
  • Pick a release date at least four weeks away and write down every task that must happen before delivery.
  • Draft three simple fan-facing messages: announcement, release day, and one follow-up story after the song is out.

Before You Move On

  • Can someone else on your team find the final files, splits, credits, and release date without asking you?
  • Do you know which tasks are required for the song to go live and which tasks are promotion choices?
  • What would you change if you had to run this same release again next month?

Completion Checklist

  • Final audio, artwork, metadata, credits, and explicit tags are approved.
  • Splits and contributor details are stored with the release record.
  • Distributor delivery, platform profiles, and release date are confirmed.
  • Promotion calendar and post-release review date are scheduled.

Common Mistakes

  • Uploading before splits, credits, and payout shares are written down.
  • Setting a release date without enough time for platform profile setup and pitching.
  • Treating distribution as royalty collection for every income stream.

Use the Release Timeline Planner

Once your rights and metadata are ready, turn this workflow into dates with the release planning tool.

Open Release Timeline Planner

Next Recommended Workflow

A step-by-step workflow for making sure your songs and recordings are registered with the right organizations before money leaks out of the system.

Open Register And Collect Royalties