Working With Booking Agents
What booking agents do, how they get paid, and when you're ready.
Agent vs Manager vs Promoter
These roles overlap but are different. A booking agent finds you gigs and negotiates terms. A manager guides your overall career strategy. A promoter puts on the show itself. You can work with all three. Your agent books the show, your manager advises on which opportunities to take, and the promoter runs the event. Clear roles prevent confusion and overlap.
Commission Structures
Booking agents take a commission on your performance fee—typically 10%. If you earn $2,000 for a show, the agent gets $200. This happens once you're paid. They don't take anything if they don't book you. Some agencies have different rates for different sized venues, but 10% is standard. Always confirm the exact percentage in writing.
Finding an Agent
Agents care about your draw and reputation. If you have a track record—consistent shows, press, streaming numbers—you're more attractive. Start by researching agencies in your region and genre. Reach out with the same professionalism you'd use with managers: clear pitch, numbers, links. Personal introductions through other artists carry weight. Agents move slower than you'd expect; follow up respectfully but don't expect immediate responses.
Maintaining the Relationship
Keep your agent updated on wins: new releases, press placements, venue upgrades. Deliver on promises—show up to booked gigs on time and professional. Pay invoices promptly. A strong agent relationship compounds over time. They'll pitch you for better and better opportunities if they know you're reliable and generating buzz.