Finding a Manager (Without Desperation)

When You're Ready for a Manager

Managers aren't magic. They work best when you already have momentum—a growing fanbase, solid releases, or steady gigging. If you're starting from zero, build that foundation yourself first. A manager amplifies what's working; they don't create it. The best time to hire one is when you're too busy to handle everything and leaving money on the table because of it.

Getting on Their Radar

Managers notice artists who are already winning. Release music regularly. Build a real fanbase. Play shows. Get press. Post consistently. Then your work will naturally circulate through industry circles. When the time comes, send a professional pitch—bio, links to your music, streaming numbers, social following, and why you're worth their time. Don't beg; make a case.

The Interview Process

You're interviewing them as much as they're interviewing you. Ask:

• What's their experience with artists like you?
• How do they plan to grow your career specifically?
• What's their commission? (Typically 15–20%)
• How often will you communicate?
• What happens if it isn't working?

A great manager has ideas ready and listens to yours. They shouldn't be vague about strategy or dismissive of your input.

Trial Periods and Contracts

Some managers start with a trial period (3–6 months) before formalizing. Others jump straight to a contract. Either way, get it in writing. Define what they'll do, how you'll pay them, how long the deal lasts, and how either party can exit. Most manager agreements are 1–3 years with an out clause if targets aren't met. Don't sign anything without understanding every term.